Category: knjige

November 24, 2018 / / in English

If you want to be successful surround yourself with people who are way more successful than you.

Unfortunately, we are not always able to literally be around all successful people we would like to learn from. A great way to “spend time with them” is through books. That’s exactly what I have been doing for the past few months – I’ve been drinking my morning tea with Sir Richard Branson and his latest autobiography – Finding my Virginity.

Read the Post Lessons from Richard Branson’s latest autobiography

August 12, 2018 / / iskustva

Martin Lindstrom jedan je od svetski poznatih marketing stručnjaka, tačnije specijalista za građenje brendova. Autor je nekih od najprodavanijih knjiga iz ove oblasti (Kupologija, Brand sense itd). Magazin TIME ga je stavio na listu 100 najuticajnijih ljudi na svetu. Poslednja knjiga koju je objavio je „Small data – tiny clues that uncover huge trends“ i u njoj opisuje konkretne primere kako je uz pomoć svojih istraživanja sitnih pojedinosti potrošača pomogao različitim brendovima da povećaju prodaju, tržišno učešće i postanu prepoznatljivi.

Read the Post Martin Lindstrom – “detektiv” u svetu marketinga

November 19, 2017 / / knjige

Drugarica uporno ne želi da se prijavi za posao ako nema svo znanje i veštine koje traže u opisu posla. Uzalud objašavanjam da redosled ne mora da bude “nauči pa radi” već je mnogo brže i bolje obrnuto – učiti kroz rad. Dok paralelno radim i učim na svom poslu mnoge stvari koje nikad ranije nisam, uzimam da čitam knjigu „Korak napred“ i mnogo toga mi postaje jasnije.

Autorka je COO Fejsbuka, Šeril Sendberg, koja je dugo radila u Guglu, takođe na izvršnoj poziciji, a sada kroz svoje udruženje LeanIn organizuje različite aktivnosti i kampanje u cilju osnaživanja i podržavanja žena da ostvare svoje ambicije.

Read the Post Korak napred: O ženama, uspehu i predrasudama u poslovnom svetu

August 26, 2017 / / in English

“It had taken Elon Musk less than a decade to go from being a Canadian backpacker to becoming a multimillionaire at the age of twenty-seven.” – Ashlee Vance

The guy created what we know today as PayPal when no one was even thinking about buying anything on the internet. He created an electric car when everyone was laughing at the idea and thinking it was impossible. He is now sending rockets to the space AND BACK and building tunnels for future fast underground transportation.

Read the Post 7 lessons to learn from Elon Musk