Author: Ana Brzakovic

November 24, 2018 / / in English

If you want to be successful surround yourself with people who are way more successful than you.

Unfortunately, we are not always able to literally be around all successful people we would like to learn from. A great way to “spend time with them” is through books. That’s exactly what I have been doing for the past few months – I’ve been drinking my morning tea with Sir Richard Branson and his latest autobiography – Finding my Virginity.

Read the Post Lessons from Richard Branson’s latest autobiography

November 15, 2018 / / in English
August 12, 2018 / / iskustva

Martin Lindstrom jedan je od svetski poznatih marketing stručnjaka, tačnije specijalista za građenje brendova. Autor je nekih od najprodavanijih knjiga iz ove oblasti (Kupologija, Brand sense itd). Magazin TIME ga je stavio na listu 100 najuticajnijih ljudi na svetu. Poslednja knjiga koju je objavio je „Small data – tiny clues that uncover huge trends“ i u njoj opisuje konkretne primere kako je uz pomoć svojih istraživanja sitnih pojedinosti potrošača pomogao različitim brendovima da povećaju prodaju, tržišno učešće i postanu prepoznatljivi.

Read the Post Martin Lindstrom – “detektiv” u svetu marketinga

June 9, 2018 / / iskustva
March 20, 2018 / / iskustva