Category: knjige

January 11, 2020 / / in English
January 7, 2020 / / in English

I have been reading self-help books for years as I am very interested in the subject. After a while, all books become similar and messages start to repeat, so I switched to business books. However, The Code of the Extraordinary Mind is completely different and it brought me back to self-help literature. It reminded me that the most important thing we get to work on in our life is ourselves.

November 24, 2018 / / in English

If you want to be successful surround yourself with people who are way more successful than you.  Unfortunately, we are not always able to literally be around all successful people we would like to learn from. A great way to “spend time with them” is through books. That’s exactly what I have been doing for the past few months. I’ve been drinking my morning tea with Sir Richard Branson and his latest autobiography – Finding my Virginity.

August 12, 2018 / / experiences

Martin Lindstrom jedan je od svetski poznatih marketing stručnjaka, tačnije specijalista za građenje brendova. Autor je nekih od najprodavanijih knjiga iz ove oblasti (Kupologija, Brand sense itd). Magazin TIME ga je stavio na listu 100 najuticajnijih ljudi na svetu. Poslednja knjiga koju je objavio je „Small data – tiny clues that uncover huge trends“ i u njoj opisuje konkretne primere kako je uz pomoć svojih istraživanja sitnih pojedinosti potrošača pomogao različitim brendovima da povećaju prodaju, tržišno učešće i postanu prepoznatljivi.